Your brand, our infrastructure

The margin arithmetic is simple and worth doing before you buy anything. A credit activates one month on one line. At the best wholesale rate a twelve-month subscription costs you about nineteen dollars in credits. Resell that at fifty and you have made thirty-one, minus whatever your payment processor takes and whatever your time is worth. Two hundred customers on that spread is a real business; twenty is a side income.

What decides whether it works is not the spread — it is churn and support load. Customers who never got the app working properly do not renew, and each one costs you the acquisition effort again. Resellers who do well are usually the ones who set the thing up for their customer, answer a message at 9pm on a Sunday, and get renewals almost automatically as a result. Resellers who treat it as selling credentials and disappearing tend to churn out within a year.

Pricing your own retail

Most resellers land between two and four times their credit cost. Price at the bottom of that and you compete on price alone against everyone else doing the same, which is a race you win only by having lower costs than people who buy bigger packs than you. Price at the top and you have to be genuinely better at support to justify it — which is the more defensible position, and the one that survives a competitor appearing.

Do not discount your first customers to nothing to get started. Early customers set the price your later customers hear about, and raising prices on an existing base is far harder than starting where you meant to be.

Buy the pack that matches your pipeline

Larger packs lower your per-credit cost permanently, and credits never expire, so buying ahead is not risky in the way stock is. But it is still capital sitting idle. Start with a smaller pack while you prove you can actually find customers, then step up once you know your monthly run rate. The per-credit saving between the smallest and largest pack is substantial, but it only matters if you are moving the volume.

Your obligations

You are the first line of support for your customers and the visible brand they deal with. That means you set expectations honestly, you honour whatever refund terms you publish, and you do not promise channels or events you have not confirmed. Our reseller channel backs you up on anything technical you cannot resolve — but the customer relationship, and the responsibility that comes with it, is yours.